Sprint is offering an incentive sure to make waves in the US wireless industry. A new program targeting existing Verizon or AT&T wireless customers, switching to Sprint would allow these new subscribers to pay half of what their bill would have been on their old carrier. So if a customer’s bill on Verizon or AT&T was $160 per month, expect that to go to $80 for a comparable plan on Sprint.
According to MarketWatch.com:
“The offer, which begins Friday, underscores how urgently the country’s third largest carrier needs to add subscribers after years of losing customers and money. SprintS, -0.21% is the only nationwide wireless carrier losing the industry’s lucrative postpaid subscribers on balance, having shed 336,000 of the most lucrative monthly subscribers during the three months ending Sept. 30″
Customers will need to provide a copy of their current bill as proof.