Monday, November 24, 2008
One in Five HDTV Owners Don't Know the Difference
Is this a surprise? In a recent study by the Leightman Research Group, 18% of HDTV owners couldn't tell the difference between the two. Given the public's confusion over 1080p, 1080i, 720p, et. al., it is not difficult to imagine someone who has spent the money for the better set only to realize they needed to subscribe to HD service.
Another interesting thing about this survey is it was done over the phone. Might we assume that today's higher tech consumers (pro-sumers) would not be reachable using this method? I wonder what the median age of the 1,302 households were.
HD or Standard Def? One in Five HDTV Owners Don't Know the Difference - PC World
One in five can't tell Standard Def from HD-Gizmodo