Wednesday, March 31, 2010

Sprint's New Guarantee

In a recent article from RCR Wireless, Sprint/Nextel has unveiled a 30-day money-back guarantee for new wireless subscribers. It's a pretty bold move, and quite possibly a tactical one if: A) first quarter results will be less than Wall Street expected or B) Sprint/Nextel believes it is in fairly dire straights or C) Both. It will be interesting to see how customers, investors, and competition perceive this.
Sprint/Nextel unveils full-refund guarantee - RCR Wireless

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