Tuesday, April 21, 2009

Customers bury their own

It was bound to happen sooner or later. There is always some consumer unhappy with a cable or fiber optic roll-out schedule, that they just go ahead and trench it themselves. This however, was somewhat unexpected.

Telephony Online reports about a Norweigen Triple-play provider that is encoraging their customers to trench fiber. They install the fiber right to the edge of the customer's lawn, then give instructions to the homeowner on how to do the rest of the job. Apparently, the discount is significant enough that 80% of their customers select this option. Of more interest, customers who bury their own are less likely to churn out - maybe because they have invested time and energy into the project.
Telephony Online - FTTH provider's customers bury their own fiber

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